Race Rutte Eruit Webgame
Viral webgame developed for Dutch enviromental protectors "Millieu Defensie" Race against the 2010 Dutch government leaders. While racing, the leaders provide funny quotes in their own voices, we put together from interviews and such. Bystanders, trees and animals will be flattened in every corner while racing. This game was a huge hit in the Netherlands and was played over 30.000 times in the first three hours after launch alone. After beating the prime minister in round one, the game had to be shared to unlock the next two levels. Several newspapers and popular websites picked up on the game.